Mark Zuckerberg outlines bold goals for smarter tech, stronger profits, and a future powered by “superintelligence” as Meta pours billions into AI development.
Meta, the company behind Facebook, Instagram, and WhatsApp, is spending a huge amount of money to become a leader in artificial intelligence (AI). CEO Mark Zuckerberg recently shared that he wants Meta to help everyone use powerful AI in their daily lives.
In a memo released before the company’s latest earnings report, Mark Zuckerberg said Meta is working on something he calls “superintelligence” — a much smarter version of AI. He said the company’s AI systems are already starting to improve themselves, and while progress is slow, it’s happening.
Mark Zuckerberg also acknowledged that this advanced AI could introduce new risks, and Meta will need to exercise caution with safety and the extent to which it makes its technology public. Unlike some other companies focused only on using AI to automate jobs, Meta says it wants to give everyone access to smart tools that can help them.
Big Profits and Bigger Spending
Meta recently released its second-quarter financial results, and they were better than expected. The company made $47.52 billion in revenue and $7.14 in earnings per share. This beat the predictions from Wall Street, causing Meta’s stock to rise by 10%.
Despite spending billions, investors are happy because Meta’s AI investments — especially in advertising — are helping the company make more money. But some experts say the high costs are still a concern.
Meta plans to spend between $114 billion and $118 billion in 2025. Of that, around $66 to $72 billion will go toward building infrastructure, such as giant data centres to support its AI work. These numbers are even higher than what the company predicted earlier.
Mark Zuckerberg wants to bring powerful AI to everyone — and Meta is spending big to make it happen.
Most of the spending growth will come from upgrading infrastructure and paying more to hire top engineers and tech experts. Meta has been bringing in talent from rivals like Apple and GitHub by offering very high salaries — some over $200 million.
One major move was investing $14.3 billion in a startup called Scale AI. Meta now owns nearly half the company, and its CEO, Alexandr Wang, has joined Meta as the chief AI officer.
AI Glasses and Advertising
Mark Zuckerberg is also excited about Meta’s AI glasses, developed by Reality Labs. Though this division only brought in $370 million in the last quarter, Zuckerberg believes AI glasses could soon be as important as contact lenses — and that not wearing them might leave people at a mental disadvantage.
✔️Also read: Microsoft Stock Soars as Cloud and AI Push Revenue Higher Than Expected
Most of Meta’s money still comes from ads. In the second quarter, the company earned $46.6 billion from advertising, up from $38.3 billion a year ago. However, WhatsApp ads are still a small part of this and aren’t expected to grow quickly. According to Meta’s CFO Susan Li, ads on WhatsApp are less valuable than those on Facebook or Instagram because they reach markets where users spend less and there’s less data for targeting.
What is Meta’s plan for superintelligence?
Meta CEO Mark Zuckerberg says the company is working toward building “superintelligence,” a more advanced form of AI. The goal is to make it widely available for personal use, not just productivity or automation.
How much is Meta spending on AI development?
Meta expects to spend between $114 billion and $118 billion in 2025, with up to $72 billion dedicated to building AI infrastructure and recruiting top AI talent.
Is Meta’s AI investment profitable?
Yes. Despite huge spending, Meta’s revenue continues to grow. In Q2 2025, it reported $47.52 billion in revenue and exceeded investor expectations, causing its stock to rise by 10%.
How is Meta different from other AI companies?
Unlike many companies focused on using AI to replace jobs, Meta wants to create AI tools that empower individuals. Its goal is to make advanced AI accessible to everyday users.
What is Meta doing with its AI glasses?
Meta is developing AI-powered glasses through its Reality Labs division. Zuckerberg believes these glasses will become essential tech tools, similar to how contact lenses help vision.
What companies has Meta partnered with for AI?
Meta invested $14.3 billion in Scale AI, acquiring a 49% stake. It also hired Scale AI’s CEO as its Chief AI Officer and is attracting talent from competitors like Apple and GitHub.